The Sales Stuff

The Problem

When traction arrives, the instinct is to hire. And that instinct is right. The question isn't whether to bring in senior sales leadership. It's whether you need it — and can afford it — five days a week, from day one.

Most early stage companies don't — they need someone who can build the function, lead the team, and sit at the executive table
Without the overhead — no recruiter fees, no full-time salary, no bonus structure
Without the ego — every decision stays with you
Without the 18 month onboarding curve — senior experience, active from day one

That's a different kind of hire. Fully invested in your growth — just not from 9 to 5.

How We Work Together

Phase 1 — Build

Phase 2 — Activate

This is the heavy lifting. I get specific about who you're selling to, how you're positioning the product, and how deals should actually move. I fix the process, define the metrics that matter, and build the foundation that everything else sits on.

By the end of this phase, sales stops feeling chaotic. You know who you're targeting, how you're positioning, and how deals move forward.

Typically 4-8 weeks

Phase 2 — Activate

Foundation is in place. Now I test it in the real world. I validate messaging, refine objection handling, and start pulling you out of every sales conversation. If hiring is on the table, this is where I do it right - right role, right person, right moment.

By the end of this phase, you have a repeatable sales motion and a team that knows how to execute it.

Typically 4-8 months

Phase 3 — Lead

Phase 2 — Activate

Phase 3 — Lead

The system is running. The team knows how to sell. My involvement drops but the strategic presence stays — deal reviews, forecasting, pipeline discipline, and a senior sales perspective at the executive table when you need it.

This phase ends when you've outgrown it. And that's exactly the goal.

Ongoing

Why This Works

I'm already where I want to be. I started my own company. Which means you're not my employer — you're my client.

What that means in practice:

No personal agenda — I'm not chasing a promotion or protecting a title. I'm here for the work.
No power games — Every decision stays with you. I bring the sales perspective, you call the shots.
No hidden clock — My involvement scales up when you need it, down when you don't.
No awkward endings — When you've outgrown what I can offer, I'll be the first to say so. I'll help you find the right full-time leader and hand everything over properly.

That's what walking hand in hand actually looks like.

Get in Touch

Consultancy and services - no fluff, no overhead.

Your product is ready. Your sales function isn't. Let's fix

The Problem

How We Work Together

Phase 1 — Build

Phase 2 — Activate

Phase 2 — Activate

Phase 2 — Activate

Phase 2 — Activate

Phase 2 — Activate

Phase 3 — Lead

Phase 2 — Activate

Phase 3 — Lead

Why This Works

The Cost of Getting This Wrong

Consultancy and services - no fluff, no overhead.

Your product is ready. Your sales function isn't. Let's fix

The Problem

How We Work Together

Phase 1 — Build

Phase 2 — Activate

Phase 2 — Activate

Phase 2 — Activate

Phase 2 — Activate

Phase 2 — Activate

Phase 3 — Lead

Phase 2 — Activate

Phase 3 — Lead

Why This Works

The Cost of Getting This Wrong

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