Expert sales strategy—no fluff, just results. And some fun!
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Expert sales strategy—no fluff, just results. And some fun!

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    Welcome

    Senior Sales Leadership Without the Full-Time Cost

    Senior Sales Leadership Without the Full-Time CostSenior Sales Leadership Without the Full-Time CostSenior Sales Leadership Without the Full-Time Cost

    Gain expert sales guidance to grow your startup efficiently, make data-driven decisions, and unlock team potential

    Book Your Free Consultation

    About The Sales Stuff

    Who We Help

    Startups & scaleups, especially SaaS / AI, often benefit from effective sales strategy development and sales process optimisation without the need for a full-time VP of Sales.

    What We Do

    We act as your fractional sales brain, concentrating on sales process optimisation. You receive the benefits of senior commercial leadership, combined with an effective sales strategy and intelligent metrics, which are crucial for scaling startups.

    Why Choose Us

    With over 12 years of experience in sales process optimisation and developing effective sales strategies, we excel at building and leading sales organisations. Our expertise enables us to understand the nuances of both founders and salespeople, ensuring we can successfully navigate the complexities of scaling startups without ego or politics.

    Consulting Services for Small Businesses

    Sales Process Overhaul

    Messaging & Demo Optimisation

    Messaging & Demo Optimisation

    ✔ Audit and restructure sales process
    ✔ Implement new sales stages & CRM improvements
    ✔ Dashboards for actionable insights
    Outcome: Streamlined sales operations and improved pipeline visibility

    Messaging & Demo Optimisation

    Messaging & Demo Optimisation

    Messaging & Demo Optimisation

    ✔ Audit sales messaging & demos
    ✔ Improve demo scripts and objection handling
    ✔ Optional rep coaching
    Outcome: Higher conversion rates and more effective client interactions

    Founder Sales Advisory

    Messaging & Demo Optimisation

    Fractional Sales Team Leadership

    ✔ 2–4 strategy calls/month
    ✔ Continuous Slack/email guidance
    ✔ CRM review + dashboards
    ✔ Team coaching / founder sounding board
    Outcome: Clear visibility on sales performance and actionable steps for growth

    Fractional Sales Team Leadership

    Sales Team Hiring and Onboarding

    Fractional Sales Team Leadership

    ✔ Lead and motivate your sales team part-time
    ✔ Monitor performance and implement best practices
    ✔ Strategic guidance without full-time cost
    Outcome: Senior-level oversight to drive results

    Sales Team Hiring and Onboarding

    Sales Team Hiring and Onboarding

    Sales Team Hiring and Onboarding

    ✔ Identify and hire top-performing sales talent
    ✔ Design onboarding and ramp-up processes
    ✔ Ensure team aligns with company goals
    Outcome: Faster ramp-up and high-performing teams from day one

    Sales Trainings

    Sales Team Hiring and Onboarding

    Sales Team Hiring and Onboarding

    ✔ Tailored training sessions for reps & founders
    ✔ Focus on messaging, demos, and objection handling
    ✔ Hands-on workshops
    Outcome: Team learns best practices and improves conversion metrics

    What changes after we work together:

    Fix the sales process and expect measurable gains: better pipeline clarity, higher win rates (typical uplifts ~25–30%), and shorter time-to-close. If sales isn’t the main issue, our audit finds the leak points so you can fix what matters first.

    We act as your fractional sales brain, concentrating on sales process optimization. You receive the benefits of senior commercial leadership, combined with an effective sales strategy and intelligent metrics, which are crucial for scaling startups.

    Your team will stop wasting time on misaligned leads or chaotic handovers, leading to effective sales process optimization. As they learn and grow, they will enhance your sales strategy, ultimately supporting the scaling of startups.

    The Coffee Break Room

    Contact Us

    Get in touch! We don't charge for initial consultation!

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    Let's chat!

    The Sales Stuff

    info@thesalesstuff.com


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