Welcome
Senior Sales Leadership Without the Full-Time Cost
Gain expert sales guidance to grow your startup efficiently, make data-driven decisions, and unlock team potential
Gain expert sales guidance to grow your startup efficiently, make data-driven decisions, and unlock team potential
Startups & scaleups, especially SaaS / AI, often benefit from effective sales strategy development and sales process optimisation without the need for a full-time VP of Sales.
We act as your fractional sales brain, concentrating on sales process optimisation. You receive the benefits of senior commercial leadership, combined with an effective sales strategy and intelligent metrics, which are crucial for scaling startups.
With over 12 years of experience in sales process optimisation and developing effective sales strategies, we excel at building and leading sales organisations. Our expertise enables us to understand the nuances of both founders and salespeople, ensuring we can successfully navigate the complexities of scaling startups without ego or politics.
✔ Audit and restructure sales process
✔ Implement new sales stages & CRM improvements
✔ Dashboards for actionable insights
Outcome: Streamlined sales operations and improved pipeline visibility
✔ Audit sales messaging & demos
✔ Improve demo scripts and objection handling
✔ Optional rep coaching
Outcome: Higher conversion rates and more effective client interactions
✔ 2–4 strategy calls/month
✔ Continuous Slack/email guidance
✔ CRM review + dashboards
✔ Team coaching / founder sounding board
Outcome: Clear visibility on sales performance and actionable steps for growth
✔ Lead and motivate your sales team part-time
✔ Monitor performance and implement best practices
✔ Strategic guidance without full-time cost
Outcome: Senior-level oversight to drive results
✔ Identify and hire top-performing sales talent
✔ Design onboarding and ramp-up processes
✔ Ensure team aligns with company goals
Outcome: Faster ramp-up and high-performing teams from day one
✔ Tailored training sessions for reps & founders
✔ Focus on messaging, demos, and objection handling
✔ Hands-on workshops
Outcome: Team learns best practices and improves conversion metrics
Fix the sales process and expect measurable gains: better pipeline clarity, higher win rates (typical uplifts ~25–30%), and shorter time-to-close. If sales isn’t the main issue, our audit finds the leak points so you can fix what matters first.
We act as your fractional sales brain, concentrating on sales process optimization. You receive the benefits of senior commercial leadership, combined with an effective sales strategy and intelligent metrics, which are crucial for scaling startups.
Your team will stop wasting time on misaligned leads or chaotic handovers, leading to effective sales process optimization. As they learn and grow, they will enhance your sales strategy, ultimately supporting the scaling of startups.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.